When the world’s biggest sporting event arrived inNorth America, Coca-Cola didn't just sponsor the tournament, they became part of its pulse. By fusing real-time API technology with cultural storytelling, we put the brand at the absolute center of the fútbol conversation. From dynamic out-of-home ads reacting to live match moments to social activations that turned fans into active participants, we proved that when the passion of the game meets the magic of Coca-Cola, every moment is worth celebrating.
Coca-Cola became the #1 brand by share of voice during the tournament, contributing to 5% quarterly growth.
#1 Share of voice | 4.9B+ NA Media Impressions | 2.3M+ New IPD
We pre-designed OOH artwork for every possible matchup scenario so our API-driven network could launch the correct team matchups across digital screens at precise moments, culminating in a post-final victory takeover across 56 NYC screens.
But that was just a fraction of the OOH created. Each host city was completely taken over by a staggering variety of visuals and messaging during the tournament.
The Coca-Cola Red Card
In social, we flipped the traditional soccer red card into a reward by "red-carding over 200 fans across social platforms with real-time gifts and World Cup tickets, driving 3.2M views, 47K engagements, and 1M+ earned impressions.
Reveal The Feelings
A few months prior to launch, Coca-Cola wanted to kick off the anticipation for their FIFA World Cup partnership in North America. So we looked at capturing the moment one fandom comes to a close, and building excitement for what’s to come. This spot aired during the waning moments of the 2026 CFB National Championship game.
