We worked with Google and their in-house creative team on the social
teaser and launch for the new limited edition Pixel 8 “Minty Fresh” colorway.
Adage / Editors Pick
Overnight, Pixel 8 social handles and OOH boards were
tagged with mint green graffiti, creating buzz around the launch date of 1.25.24
Binary Code Messaging
01000110 01110010 01100101 01110011 01101000 00100000
01111001 01100101 01100001 01110010 00101100 00100000
01100110 01110010 01100101 01110011 01101000 00100000
01100100 01110010 01101111 01110000 00101110 00100000
We commissioned street artist @itsaliving to tag
the billboards in SoHo surrounding the Google Store
We created extra fresh ASMR teasers that helped set the stage
for the limited Minty Fresh Pixel release.
On the day of launch, we flooded Pixel’s channels with minty fresh content,
and helped connect fans to a real-time mural creation from @itsaliving in SoHo.
