“Let’s Create” is an open invitation to developers, data scientists, CTO’s and engineers.
This new brand platform was designed to help reinforce the company’s focus on innovation and collaboration,
and it’s IBM’s most significant brand initiative in more than a decade.
2023 Silver Effie / Brand Renaissance
2024 Webby Nominee / Best Social B2B
IBM wanted to celebrate the people who creatively use technology to drive change
in business and the world.So we partnered with creative coder Tim Rodenbroker to produce
“Programmed Portraits” made entirely out of generative code.
